The Thinking Mobile™ Conference Series  

20 August 2009 * IDC Conference Center * Sandton, Johannesburg, South Africa * Supported by

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Event Speakers & Chair


Chair:
Angus Robinson

CEO, Brandsh Media

Angus Robinson is the founder and CEO of Brandsh, a mobile and social media agency which was founded in late 2006. Since its inception, the company has grown from strength to strength and now consists of two distinct divisions: Brandsh, a mobile and social media agency, and Mobmedia, a digital media services division. Under Angus’ guidance, the company is well positioned to provide a holistic approach to mobile and social media campaigns.

Brandsh’ list of clients cover a large variety of sectors and range from medium to large sized enterprises. Some of the companies represented by Brandsh include Standard Bank, Seacom, JusTrade, JSE, APP and Love Life.

Robinson has 15 years’ experience in the industry and is considered to be a “thought leader” in this space. He has been integrally involved in a number of pioneering online initiatives with experience in technology startups (cellular, Internet, media and entertainment, gaming and software application development) and strengths in strategic, operational, product development and implementation/execution roles. 

Prior to starting Brandsh, Robinson held a number of managerial and operational positions at Striata Communication Solutions, Livebet Online, VerticalNet, Metropolis, MIH Group and MTN gave him a solid foundation of knowledge in the online industry, with a good understanding of how businesses can leverage the online space to get the most benefits for their organizations.

Considered an industry expert and is a founding member of the South African Chapter of the Mobile Marketing Association (MMA). As a member of the mobile industry, Brandsh is a member of WASPA and Angus is active on the WASPA Code of Conduct Committee and a number of other WASPA subcommittees.  


Key note speaker:
Kim Dushinski - Mobile Marketing Profits, USA

Step by Step System for Planning and Launching Powerful Mobile Marketing Campaigns to Build Your Business 
(Download Presentation)

Kim Dushinski is the president and founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing education and consulting services to corporations, marketing professionals and entrepreneurs. She is the author of the best-selling book, The Mobile Marketing Handbook: A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns which has been adopted as a university text book for mobile marketing students.

As an advocate for smart, effective mobile marketing she leads workshops and speaks about how to profit with mobil. In addition to her own blog writing at MobileMarketingProfits.com she writes a column at Mobile Marketing Watch and is co-host of the Mobile Presence radio show at Webmaster Radio.

Kim is a successfull entrepreneur with over 20 years of experience in sales and marketing as a Marketing Director at a travel agency, desktop publisher, business marketing consultant, an Internet marketer, and partner in a book publicity firm.

She lives in Colorado, USA with her husband, Ken, their daughter, Anya, and their dogs Luci and Dezi.



Yolande van Wyk - Head: eWallet Product House, FNB

Examing How A Traditional Retail Bank Designed And Delivered A Mobile Banking Business Model: An FNB Cellphone Banking Case Study
(Download Presentation)

First National Bank Mobile and Transact Solutions Head of eWallet Product House, Yolande van Wyk is a leading thinker in the Mobile Payment and Mobile Banking space.

Qualifying as an Industrial Engineer, Yolande began her career as a consultant at Icon Corporation and Accenture Consulting before joining Leaf Wireless as an Analyst and Head of Projects. She then joined FNB as Head of Product Development in 2004 and has been part of the bank ever since.

Yolande is a dynamic individual who has worked in various interesting markets such as Southern Africa, Zambia, Nigeria and India.  She is a regular speaker at innovation and banking conferences and has made her appearance on regional TV and radio.

She is currently completing her Masters in Business Administration at UCT Graduate School of Business and sites being an innovator in mobile payments as one of the achievements of which she is most proud. The techno savvy hard worker claims to be married to her cell phone.



Llew Claasen - VP Online Marketing, Clickatell

Communication Solutions: On Demand vs Push Messaging
(Download Presentation)


Llew is the Vice President – Online Marketing & Products at Clickatell.com, a mobile network aggregator covering over 750 mobile networks in more than 220 countries. He’s responsible for the strategic direction of Clickatell’s Online business, as well as the company’s overall Online Marketing, Online sales channel and the key Mobile Marketer customer segment, amongst others.

Before Clickatell, Llew was CEO and co-Founder of KeyJam.net, a boutique web business consultancy, as well as co-Founder and Head of Online Marketing at incuBeta.com (now Clicks2Customers.com), at the time, a leading online marketing agency on 3 continents.

Llew is a member of the Chief Marketing Officer (CMO) Council Advisory Board for Africa, which includes CMOs from some of the largest and most influential companies in South Africa.

He is a also member of the global Advisory Boards to the Forum to Advance the Mobile Experience (FAME), and the Customer Experience Board, along with a select group of CMO-level executives from global Fortune 500 companies.



Brett St Clair - Country Manager South Africa, AdMob

The Use of Mobile Banner Ads for Successful Mobile Marketing Campaigns
(Download Presentation)


Brett StClair spent 14 years working in mobile media all over the globe – engineering, implementing and selling mobile operator infrastructure from London to Mongolia. After a decade in London, Brett returned to his birthplace, Johannesburg, in 2005 to start his own mobile media agency.

Brett is now utilising his extensive knowledge of the South African and African mobile media market as Country Manager for Admob, the world’s largest mobile advertising platform. His passions are family, freedom, the frenetic buzz of developing mobile technology, fine humour and, occasionally, a round or two of golf.



Duncan Harling - Mobile Marketing Specialist, lovelife

Mobile Marketing and NGO's
(Download Presentation)

Duncan started out in the mobile industry in 2002 creating comedy content fro IVR lines. This led to the founding of the first South African content studio creating completely local and made for mobile content. The studio provided content to Vodacom and MTN. Previous to his position at loveLife as Mobile Marketing Specialist, Duncan was the Head of Content for Starfish Mobile International, Africa’s largest content aggregator with presence in 16 African countries, partnering with all major networks. As the Mobile Marketing Specialist at loveLife, Duncan drives their mobile strategy and runs their mobile social network.



Lauretta Ngakane - Team Leader, Mobile Marketing Winner$

Using Mobile Strategies for Successful Events and Conferences
(Download Presentation)

Lauretta is a marketing and communications specialist with over 15 years hands on experience in Southern Africa. She is a co-founder and Board member of Botswana based Dawn Anna Investments (Pty) Ltd. and Managing Director of its South African subsidiary myMOBworld.

Born in South Africa and educated in the United States, her entrepreneurial flair dates back to 1995 when she returned to South Africa after an 8 year professional career in the accounting faculty.

Her return to South Africa led to a career shift into the marketing and communications arena where she developed and implemented diverse research drive campaigns and initiatives for both blue chip and public sector organizations.

A specialist in mobile marketing, Lauretta is a Mobile Marketing Winner$ Team Leader and co-founder of the Thinking Mobile™ Conference Series. She also currently serves on the Boards of Kisura Investments and Pontech International.



Vino Govender - Senior Manager, Multi National Corporates, MTN

Global Overview and the Mobile Internet
(Download Presentation)


Vino has spent considerable time working in the Telecoms industry, holding senior positions at Telkom SA, BMI-T, Nokia-Siemens Networks and Vodacom SA. In 2008 he joined MTN as Senior Manager, Multi National Corporates.

He has a strong marketing and strategy background and was responsible for key marketing, business and customer care strategy formulations and implementation. He co-authored the Future of Mobile Solutions and Applications in South Africa Report and The SA CIC Market Report and wrote The South African Market for PBX, CBX and Other Voice Switching Technologies Report.

Vino works with the MTN OPCO's African and Middle Eastern footprint to deliver client requirements and solutions in response to global tender proposals that leverage the OPCO's and ISP's across the MTN Group. This includes consulting with regional, national and international operators on their technical and service capabilities, ideally positioning him to share his knowledge on global developments.
 



Alexander Gregori - Team Leader, Mobile Marketing Winner$

Optimized Mobile Marketing as Part of Integrated Marketing Campaigns: Building Quality Leads
(Download Presentation)

Alexander Gregori is a visionary, entrepreneur and mobile marketing specialist. He worked in Germany and South Africa, building and managing companies in such diverse industries as eventing, television- and radio production, real estate, public relations, marketing and communications and the music industry.

A BA graduate of the University of Cape Town, Alexander ventured into mobile marketing by launching MOBmix in 2007, a mobile channel that offered pay per download content. In 2008 he co-founded Dawn Anna Investments (Pty) Ltd., for which he serves as a Board member and CEO. The company has a subsidiary in South Africa and specializes in mobile marketing and m-commerce solutions for the African market.

As Mobile Marketing Winner$™ Team Leader Alexander is author of nationally and internationally published articles on mobile marketing and co-founder of the Thinking Mobile™ Conference Series. In 2009 he launched myMOBworld.mobi, a mobile internet based shopping mall and information portal on the mobile internet, featuring a US$ based payment solution.



Sean Pashley - MD, Starfish Mobile

Mobile Opportunities in Africa: Expansion Strategies
(Download Presentation)

After graduating with a B.Com from University of Port Elizabeth, Sean Pashley joined the magazine industry as a sales executive and worked on a variety of magazine titles ranging from lifestyle & motoring to finance. He was roped into the murky world of editorial during this period and had a number of articles published. After 5 years, Sean migrated into the world of newspapers where he joined the behemoth that is the Sunday Times. As the Client Service Manager, he had dealings with some of the country’s most recognized brands and garnered a deeper appreciation of their perspectives on media and how they perceived its integration into marketing mix.

With a decade of print and press experience under the belt, Sean moved out of the corporate environment and started a non-traditional media agency. Fresha Media represented a plethora of innovative media options which and, in some instances, planned media strategies for clients who were seeking an alternative means of addressing their consumers. One of the contracted relationships was with Starfish Mobile – one of the first mobile marketing agencies to ‘enter the fray’.

After a couple of meetings with the founders, the proverbial light bulb went on as Sean cottoned on to the possibilities. He joined Starfish Mobile permanently in May of 2005 as a Sales & Marketing Manager and was subsequently promoted to Managing Director of the South African operations in early 2006. In late 2007, Sean was brought in as Chief Commercial Officer for Starfish's international operations. 



Paul Stemmet - MD, MXit Lifestyle

Mobile Impact on Social Networks
(Download Presentation)

Paul Stemmet joined MXit in July 2007, as General Manager responsible for the operational running of MXit from ensuring unilateral growth to achieving ongoing development and maintenance of MXit's technical infrastructure of which Paul is able to offer great insight based on his cumulative experience within ICT.

Paul holds an Honours Degree in Information Systems and a Post Graduate Diploma in Information Systems from the University of Cape Town and a National Higher Diploma in Informatics from the Cape Technikon.

His international career has included a technical directorship in Germany and consultant positions in Britain , the EU, East Europe, and Saudia Arabia.  Locally Paul has worked at Intec Systems, Denel, Metropolitan Life and as Regional Manager for Sybase iAnywhere.



Angus RobinsonCEO, Brandsh Media

Agency Perspective and Case Studies
(Download Presentation)

Angus Robinson is the founder and CEO of Brandsh, a mobile and social media agency which was founded in late 2006. Since its inception, the company has grown from strength to strength and now consists of two distinct divisions: Brandsh, a mobile and social media agency, and Mobmedia, a digital media services division. Under Angus’ guidance, the company is well positioned to provide a holistic approach to mobile and social media campaigns.

Brandsh’ list of clients cover a large variety of sectors and range from medium to large sized enterprises. Some of the companies represented by Brandsh include Standard Bank, Seacom, JusTrade, JSE, APP and Love Life.

Robinson has 15 years’ experience in the industry and is considered to be a “thought leader” in this space. He has been integrally involved in a number of pioneering online initiatives with experience in technology startups (cellular, Internet, media and entertainment, gaming and software application development) and strengths in strategic, operational, product development and implementation/execution roles. 

Prior to starting Brandsh, Robinson held a number of managerial and operational positions at Striata Communication Solutions, Livebet Online, VerticalNet, Metropolis, MIH Group and MTN gave him a solid foundation of knowledge in the online industry, with a good understanding of how businesses can leverage the online space to get the most benefits for their organizations.

Considered an industry expert and is a founding member of the South African Chapter of the Mobile Marketing Association (MMA). As a member of the mobile industry, Brandsh is a member of WASPA and Angus is active on the WASPA Code of Conduct Committee and a number of other WASPA subcommittees.  



Andrew Cardoza - CTO, Mobilitrix

Why Multichannel Strategies Work
(Download Presentation)


From the Cape flats to a successful entrepreneur. Andrew Cardoza is the Chief Technical Officer and founder of Mobilitrix. Andrew is an experienced L.E.O (Low-Earth-Orbiting) micro-satellite, GSM/GPS communications specialist. His niche is on low-bandwidth micro-satellite communications e.g.: GPS and mobile.

Andrew successfully collaborated with the University of Stellenbosch SUNSAT micro-satellite project funded. SUNSAT was a university project that was dedicated to the building and launching of a small satellite into orbit.

Andrew worked for several years in a R&D team, based in Technopark, Stellenbosch, developing GSM/GPS vehicle tracking solutions for international and local use.

Andrew Holds a B.Sc. Honours degree in Computer Science (Cum Laude), B.Sc. Eng (Electronics) and an M.Sc in Engineering, all from University of Stellenbosch.



Speaker Engagements

If you would like to submit a speaker request for the Thinking Mobile™ Conference Series, please email Mobile Marketing Winner$ team leader and Speaker Relations Manager Alexander Gregori.

alex@mymobworld.com


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