The Thinking Mobile™ Conference Series

20 August 2009 * IDC Conference Center * Sandton, Johannesburg, South Africa * Supported by

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12 August 2009

With six days to go Thinking Mobile™ causes excitement all around

With just over one week or six business days to go, the Thinking Mobile™ Conference is causing excitement all around. The one day conference will be held on Thursday, 20 August 2009 at the IDC Conference Center in Sandton, Johannesburg, South Africa.

What started out as an idea of Mobile Marketing Winner$ team leaders Lauretta Ngakane and Alexander Gregori has grown into a serious industry event, attracting sponsor partners, speakers and delegates from some of the world's leading companies, organizations and publications in the mobile- and marketing space.

"We felt that while mobile marketing is widely used in South Africa, the focus of too many parties involved is mainly on mobile and less on marketing. Also mobile conferences mainly deal with the technological aspects of mobile. This causes a lot of confusion among marketers who feel overwhelmed by this new tool. But that's all mobile is: a tool. We wanted to organize an event where speakers from leading companies in the mobile space share knowledge and practical solutions with delegates. We wanted to focus on the marketing aspect of mobile as an additional tool in the tool chest of marketers instead of confusing them with techno mumbo jumbo" explains Lauretta Ngakane.

The result is a line-up with speakers from world leading companies in the mobile space, including MTN Business, FNB, MXit, Clickatell, AdMob, Starfish Mobile, Brandsh, Mobilitrix, lovelife, myMOBworld.com and myMOBworld.mobi. The line-up is complemented by a keynote address from US mobile marketing expert Kim Dushinski of Mobile Marketing Profits.

Responsible for this line-up is Alexander Gregori: "The fact that we were able to attract speakers from all these companies is truly amazing. Mobile Marketing is still a small but growing industry and we are very happy to see that all these companies came on board to support a common cause: to de-mistify mobile and educate delegates on a practical level. As mobile marketing consultants it was also important to us to offer delegates a wide range of topics and speakers from companies who are actually in competition with each other. The goal is to enable delegates to make informed choices when selecting a mobile marketing service provider."

The conference was founded by myMOBworld.com and myMOBworld.mobi and is supported by the Industrial Corporation (IDC), MTN Business, the Direct Marketing Association of South Africa (DMASA), the Online Publishers Association (OPA) and media partners BizCommunity and mobiThinking.

Delegates who have booked represent a wide variety of industries, including top South African and international companies SAB Miller, Nestle, Spar, Clientele Life and Saatchi & Saatchi, with many SME's also registering.

Says Ngakane: "It is very encouraging to see that both small and big companies are sending delegates to the conference as this is a further indicator that the formula for the conference is touching a nerve and fulfills a real need for information and education across the market place."

The mobile industry is constantly changing and new developments are being introduced almost on a daily basis. The Mobile Marketing Winner$ team therefore not only look forward to hosting a successful event but plan to build Thinking Mobile™ into a trusted brand, which is an objective source of information for anybody who must must make informed choices about selecting mobile marketing service providers.

To book one of the last remaining conference seats for only R1,899 click HERE.

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